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Kiss Country Joins Florida Georgia Line & Other BMLG Artists to Feed America’s Hungry

Florida Georgia Line
Photo Courtesy of General Mills and BMLG

Again this year, Kiss Country has joined with General Mills, Florida Georgia Line and the other incredible artists of Big Machine Label Group to “Outnumber Hunger.”

“Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds,” said Tyler Hubbard, the Georgia half of Florida Georgia Line. “This year, we’re proud to take an even bigger role in the fight against hunger and rally the nation to help those in need.”

Florida Georgia Line and additional Big Machine Label Group artists are being featured on boxes for more than 90 popular General Mills’ products, from Cheerios and Betty Crocker to Yoplait and Nature Valley. By entering the special Kiss Country code TASTE from these specially marked boxes online, you’ll help Feeding America secure five meals for the local Shreveport food bank.

“Our artists are proud to raise their voices with General Mills and Feeding America to highlight the troubling hunger issues that so many Americans face day-to-day,” said Scott Borchetta, president and CEO of Big Machine Label Group. “This powerful group of partners is using its collective voice to rally Americans and help the 49 million people across our country who struggle with hunger.”

For every code entered by Jan. 31, 2015 at outnumberhunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million.

General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.

As an added incentive several BMLG artists including Danielle Bradbery, Vince Gill, Lauren Jenkins, Toby Keith, Martina McBride, Cassadee Pope, Reba, The Band Perry, The Cadillac Three, Thomas Rhett and Chris Young have joined together to record “Give ‘Em Hope” which is available on iTunes and will be featured in the Outnumber Hunger Concert Special, airing this Friday evening 4/18 (syndicated via Gannett TV).

And 100% of the net proceeds from the recording are being donated to Feeding America.

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