In what would appear total failure to the old "honor system", streaming content provider Netflix has announced another hefty price increase.

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Why? Because a vast majority of subscribers simply couldn't play by the rules and shared their account passwords with others. Enough so that Netflix finally put a system into play that would help alleviate the problem and raised subscription prices.

Pascal Le Segretain Getty Images
Pascal Le Segretain Getty Images
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In a story from the Louisiana Radio Network, we see that after the streaming giant raised prices on their plans by nearly 11 percent, there was very little pushback from their consumers.

In fact, subscriptions increased by 8.8 million during the third quarter of 2023, so Netflix knows the demand is there.

bbernard // Shutterstock
bbernard // Shutterstock
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According to Haggai Davis, manager of General Informatics in Baton Rogue, “People have said, “I want my Netflix.” And Netflix has said, “Wow. These people are really committed to us. They’re so committed we can raise our rates a little bit because they’ve already said they don’t care how much we charge.”

And now those subscription plans are about to see another increase. The basic plan will increase from $9.99 to $11.99 and isn't even available to new customers anymore. The Netflix premium plan will also see a $3 increase up to the new rate of $22.99.

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Grzegorz Oleksa
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Davis explains why he believes customers really don't care about the increase as long as they don't have to watch commercials. "You start off with the plans that have ads and you watch a few shows and then you realize “I don’t want to see stupid ads; it’s just seven dollars more a month. Okay fine. Let me upgrade to the full package without advertisement.”

Course, with all the political advertising we've been slammed with this season, it sounds like his thinking makes perfect sense. Most everyone would pay NOT to watch it. Just a thought.

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Gallery Credit: Gary McCoy

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