Talk about a marketing nightmare!  Imagine you're the promotional team trying to put together the newest campaign for this one! Hyundai has worked hard to elevate themselves to their current position, but their efforts might be for naught when you consider that they've now associated themselves with poop. Human poop as a matter
of fact.

Hyundai is about to unveil a new prototype car that's powered by feces. They've discovered that specially-treated poop can be used to power an amazing new type of fuel cell in the car. According to Autoblog, here's the recipe.

Separate the water out of some sewage, leaving the bio-solids behind. Then pipe those solids into airless tanks and let some microbes go to town. These bugs release a gas (roughly 60 percent methane, 40 percent CO2) which you can burn in a vehicle.

Yeah that's what we want. Empty the contents of the Port-a-potty into the car and you're set for another couple hundred miles. Gives a whole new meaning to "Gas Tank" doesn't it.

We warmed up to the idea of Willie's "Bio Diesel" that was made from used cooking oil, but anything that requires a college fraternity to hit late night Taco Bell for a fill up is gonna
be a tough sale in any book.

The vehicle is called the "Hyundai Tucson FCEV," but I'm thinking there will be "Loads" of other names it'll have on the streets.

Wonder how much "Paper Work" you have to do to get one?

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