During Saturday's (April 6) Alsco 300, NASCAR fans will see plenty of Dolly Parton's face. Driver Tyler Reddick is changing the paint scheme on his Chevrolet Camaro in honor of the country music icon.

According to a press release from Richard Childress Racing, Reddick's team, the driver's No. 2 car is being re-branded as the Dolly Parton Chevrolet Camaro. Parton's face and record company, Dolly Records, adorn the hood of the car, while the logos for Parton's Pigeon Forge, Tenn., attractions -- Dollywood, the Dollywood DreamMore Resort & Spa, Dolly Parton's Stampede Dinner Attraction, Dollywood's Splash Country and the Pirates Voyage Dinner & Show -- are painted on the rest of the car's body.

Reddick's car will be bright pink in color for the weekend. It will also feature Parton's official website's address and a call-out to her Imagination Library program, which provides books to young children for free.

“It’s an honor to represent Dolly Parton and her variety of businesses," says Reddick. "Dolly is an icon and has had a lot of success in her career, which is something I admire while trying to build my own success in NASCAR. Hopefully, we can take Dolly and the No. 2 Camaro to Victory Lane this weekend in her home state of Tennessee. I think that would be really special for everyone who is a fan of hers.”

Dolly Parton NASCAR car
Richard Childress Racing

The Alsco 300 will take place at Bristol Motor Speedway in Tennessee. Reddick is the 2018 NASCAR Xfinity Series champion and enters Saturday's race as this season's Xfinity Series leader.

Parton, of course, is one of country music's most legendary artists. Known for her decades-long, hit-filled career, the star has also recently been honored for her numerous charitable efforts: Parton is the 2019 MusicCares Person of the Year. The country singer is also working on a series of mini-movies, based on some of her hit songs, with Netflix.

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