Volkswagen Ad About Texting and Driving Freaks Out Theater Full of People
In the international effort to stop people from texting and driving, this idea has got to be at the top.
Volkswagen played a new ad before the previews at a movie theater in Hong Kong recently. The first 10 seconds of the ad were from the driver's point of view as a car drove down the road.
It was after that 10 second mark, they sent a text message to everyone in the theater at the exact same time.
And when people looked down to check their phone, the car crashed! Immediately after that, a message about texting and driving popped up on the screen.
Of course, the whole then was probably staged, but it's still an incredibly effective tool to illustrate the dangers of texting and driving.