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Like the rest of the world over the past 10 months, the Minden St. Jude Auction is undergoing changes in 2021 in an effort to follow COVID-19 protocols. This year's auction begins today, February 4 and will run through this Sunday, February 7.

Auction organizers are pivoting to a virtual-only format that will still allow them to carry out their primary mission of supporting the kids of the St. Jude Children’s Research Hospital.

Public access to the Minden Civic Center will be restricted and the number of volunteers has been reduced.

The auction, in its adapted format, will be available to watch/listen/stream/bid via Suddenlink and at If you are a social media person, follow on Facebook and Instagram, as well.  A team of socially distanced volunteers will be taking your pledges. The auction goes live this afternoon at 3:00 pm and will continue through Super Bowl Weekend ending this Sunday, Feb. 7.

The Chili Cook-off and Children’s Day have been canceled due to the adapted virtual-only format. However, the Minden Run for St. Jude will be taking place as usual, but will be starting from a new location, First Baptist Church of Minden, and follow updated routes. Look on the website for run details.

In 45 years the auction has raised well over $20 million for St. Jude, making it one of the most successful fundraisers for the hospital.

This event ends with the drawing for the Grand Prize choice between a 2021 GMC Yukon or $50,000 Cash (less tax withheld)! Big raffle items, including a camper, Pioneer side by side, 14 guns, trips, cash and lots of $500 and $1000 gift cards will all be available for purchase on the website.

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