Blue Bell Ice Cream has announced a new ice cream flavor and it is called Monster Cookie Dough.

According to the Brenham, Texas-based ice cream giant, this new flavor arrives in stores beginning today (July 6, 2023).

Monster Cookie Dough is a "creamy vanilla ice cream with hints of brown sugar loaded with peanut butter monster cookie dough pieces, candy-coated chocolate pieces and dark chocolate chunks."

And what a perfect time to introduce a new flavor as July is National Ice Cream Month.

The new Monster Cookie Dough is available in pint and half-gallon sizes. However, it's only for a limited time.

This is Blue Bell's second new creation in the last couple of months. In May, the company unveiled its Dr Pepper Float ice cream.

Blue Bell Creameries
Blue Bell Creameries

A lot of folks were excited about its release, but seemingly, the reviews have been mixed and at times lukewarm. (Of course, you can judge for yourself.)

Currently, Blue Bell offers 23 delicious and unique flavors. You can check out the entire ice cream line here.

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