If your friends can't tell you not to drink and drive, maybe your tortilla chips can...?

Even though Tostitos may not be advertising in this year's Super Bowl, they still plan to have a presence before and after the Big Game.

Tostitos is rolling out a new product that has a built in breathalyzer that can detect if you've been drinking. Here's the scoop. You breathe into the sensor on the bag and if the bag detects any alcohol on your breath, the front of the bag turns red and flashes a message that says "Don't drink and drive."

Pretty nifty! Alcohol sensor bags! What will they come up with next??