"See red" is an idiom that means "become angry".  Brookshire’s Food Stores is turning the phrase on its head with a new promotion that launched on October 18th.  If you see red in Brookshire's, you could get really happy!  The grocer, which has 8 locations in the Shreveport/Bossier City area, is giving customers the chance to win part of over $15 million in prizes and money-saving offers with its "See RED and WIN” game.

The game, which includes two possible $150,000 Grand Prizes, is played on game boards which are available in stores.  The idea is to collect game markers and match them to spaces on the game boards to win specific prizes.  Each time you make a qualifying transaction with your Brookshire's Thank You Card, you'll receive a “See RED and WIN” game ticket.  Each ticket has four game markers that are designed to stick to the game board.  Included on the ticket will be an instant-win coupon, money-saving offer, or online game code.

You can also earn bonus tickets when you purchase specially-marked items in the store.  The total number of game tickets you earn in each transaction will be printed at the bottom of your receipt, and there's no limit to the number of tickets you can earn in a single transaction.

There's an online component to the game that gives you the chance to win additional prizes.  When you get one of the game tickets that contains a 12-digit online game code, you enter it online to find out if you're a potential winner.  You can also download the new “See RED and WIN” mobile app and scan the game code.

The promotion ends on February 6, 2018, or when all game tickets are distributed.  No purchase is necessary, and some restrictions apply.  To get the official rules and odds charts, visit brookshires.com/SeeREDandWIN.

See red and get happy!