Josh Abbott Band Team With Bud Light for Texas-Focused Ad Campaign
The Josh Abbott Band have joined forces with Bud Light in an ad campaign promoting their Texas roots. Readers can press play below to listen to the Josh Abbott Band's recording of the classic country hit "Deep in the Heart of Texas." The 1941 song features lyrics by June Hershey and music by Don Swander, and has seen countless hit renditions over the years.
In 2017, Bud Light launched a "Brewed Deep in the Heart" regional push for the more than 30-year history of their Lone Star State brewing program. One of Bud Light's largest breweries has operated in Houston for 35 years. The beer company will also back the band's 2018 regional Brewed Deep in the Heart Tour in the spring.
“Bud Light has been brewed in Texas for over 30 years, so today I’m proud to announce the new partners and creative we have lined up for 2018,” Vice President, Marketing Bud Light Andy Goeler says in a press release. “... Josh Abbott Band are true Texas musicians and are the perfect addition to our programming in the state. We are excited to activate with them in 2018.”
The song will be part of an upcoming Bud Light commercial, in addition to becoming a setlist standard for Josh Abbott Band on tour.
“We want our fans to have the best experience at all of our shows, whether singing along, having a few cold beers, or just enjoying our music with friends,” Josh Abbott says. “When we got the news that Bud Light was going big in Texas in 2018 we were excited to join forces and knew we had to be a part of it. ‘Deep in the Heart of Texas’ is such an iconic song that everyone knows in the state and as proud Texans, we are thrilled to be able to record our version of it and that it will be used as part of Bud Light’s campaign.”
Hear Josh Abbott Band's Rendition of "Deep in the Heart of Texas"